Self Publishing Your Own Book

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The Advantages of Self Publishing Your Book

When self publishing a book you arrange to have all the services required to produce and market your book.

Typesetting Your Manuscript. A typesetter will layout your book using a word processor or page layout package on the computer.
Book Printing - for Self Publishing. You negotiate prices from printers to print 1000-2000 copies of your book. The less copies you print the higher the cost per book. Only print what you can sell. You can always print more in a second printing.
Bookbinders. If you a producing a hardcover book you need to arrange for book binding. The printer may not offer this service.
Book Distributors. You need to find distributors to offer your book in their catalogs. Distributors are the wholesalers to the local book stores. They inventory books and manage returns and shipping to retailers.
Publicity and Marketing. When self publishing you are responsible for encouraging retailers to carry your book and the public to buy your book. You will write press releases, get media coverage, obtain reviews, arrange book signings. In other words, you become the greatest salesman for your book.
Book Cover Design. In the world of the internet great book cover images help sell books on Amazon.
CIP Data. Important if you want to sell and market to the libraries.
ISBN Number. Essential number if you want to sell your book anywhere.
SAN Number. To be taken seriously in the world of publishing apply for this number soon.

You have much more control of how your book will turn out. If you wanted to add color or use thicker print stock, it is up to you. Self publishing provides ultimate control.
Self publishing puts you at the same level as any publish company. If you obtain a Book Distributor, bookstores will gladly order copies of your book. Since you are in control you can allow book returns to please retailers.
You can achieve greater profits by self publishing. Because the printing industry is highly competitive you can achieve better profits than traditional publishing.